“Our philosophy from the start has been that we don’t want to force the product on anyone because we believe people who work in fashion know what they want,” explains brand cofounder Fredrik Johansson. “It turned out that our approach made the customers that we wanted actually find out about us and start buying in.”

Spalwart is a Swedish company that manufactures sneakers modeled after vintage silhouettes. They utilize old molds from the 50's and 70's to create unique, high quality shoes.