Jackson Hole may be synonymous with great skiing, but at its heart, Jackson is a Western town. Fun fact:  Jackson had a rodeo before it was even incorporated. Our rodeo has been held almost continually since 1920, and to make the story even better, the family of one of Jackson’s earliest settlers—Sylvester Wilson--owns and runs it.

Every Wednesday and Friday evening, come summer, you’ll find the Jackson Hole Rodeo in full swing at the Teton County Fairgrounds. Rodeo ain’t easy—to quote one of our favorite sayings: “And you thought football was tough, welcome to rodeo.” It may be demanding, but it sure is fun to watch.

To celebrate this quintessential Jackson tradition, we headed to the rodeo’s home base with two of our favorite Jackson girls—Annie and Madison—and attired them in our own fresh take on Western wear. For instance,  Visvim and cool NYC label 6397 tee-shirts, pair beautifully with Moussy jeans and Janessa Leone hats. Or an airy Raquel Allegra dress styled up with a pair of to-die-for Visvim moccasins, a trio of necklaces, a fat leather and turquoise CLP bracelet and a Pamela Love ring. While these looks certainly have a western nod,  We would take them anywhere.